When Berger & Fohr announced they were working on Ello – it seemed exciting and something worth while. I knew of the duo having gone to college in Denver, and once upon a time hanging out at their old studio. Since then Denver start-ups have spawned and I continued to hop around continents. Ello has gained fame and speculation since it launched. As we continue to explore, find old friends, designers we love, etc, find us there as we share and plug along. It’s social sharing for creatives – so why not!!